Samsung Electronics America president Tim Baxter announced that the company has sold 5 million Gear VR virtual reality headsets for mobile devices to date.
Virtual reality takes viewers to a new dimension that can be hard to describe. So Facebook is offering demonstrations of special goggles at Denver International Airport through Jan. 24.
The 360 technology is generally filmed footage that surrounds the user. Virtual reality is usually digitally created and allows the user to function within the environment.
When it comes to marketing strategies, Carnival Cruise Line is plowing full steam ahead with a diverse set of campaigns to appeal to a wider market, offering consumers a “brand new view” the next time they decide to get away from it all.
Source: https://mspoweruser.com/video-360-may-soon-support-the-xbox-one/ Video 360, a Windows 10 app that allows users to view 360° videos on their device, may soon head to the Xbox One. The developer has teased an update which will deliver the promise of UWP app functionality by running on Microsoft’s console. The current version of [...]
Can experiencing branded entertainment in virtual reality elicit a stronger emotional response from consumers compared to other mediums? And can you simply convert existing commercials into VR to get the same result?
We’re still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations. — Dan Peltier
Source: 38% of Shoppers Say High Cost Is a Barrier to Virtual Reality Consumers are bullish on immersive advertising, including virtual reality (VR), augmented reality (AR) and 360-degree video. According to a survey released today by online video advertising company YuMe, 63 percent of consumers who have tried immersive technology say [...]
Outgoing President Barack Obama has recorded and narrated VR tour with Michelle’s help.