Gulliver’s Gate — an elaborate, miniature world just two blocks from New York City’s Times Square — features 300 scenes from around the world scaled down to one-87th their real life proportions.
Boeing says its venture capital arm, HorizonX, is investing in C360 Technologies, a startup that focuses on augmented reality, virtual reality and 360-degree videos.
Google Zoo, Alphabet’s in-house creative think tank that provides value ad for brands and agencies by helping them devise creative ways to use Google products and new tech platforms, recently released a study with Google News Lab about how audiences experience VR.
Eclipse is comming, So prepare your glasses for this 21 of August!! …… ……….NO WAIT !! you better prepare your cardboard, samsung gear 360, oculus rift, HTC Vive or any other you have because this year, thanks to NASA and Facebook, we will all have the opportunity to watch the eclipse direct from our [...]
“We’ve seen the most success with 360-video and VR-type work when the client finds the right opportunity to use immersive experience,” said May. “If it’s not something that would be best communicated through an immersive experience, then stick to traditional mediums.”
Interactive and immersive content formats and 360° video will generate revenues of US$6 billion by 2022, according to ABI research.
Experience… today is all about the experience, whether is real life or digital (today we all prefer the second one, right?). And there’s nothing like tell your experiences to others, the art of storytelling live inside all of us. No matter the experience, the place or the moment for us is all about the excitement and euphoria of sharing [...]
With only 2 only alternatives to publish 360-degree videos, the opportunity for brands to show their ads is very disappointing. A 3rd alternative to spread the scope of the marketing campaigns further than YouTube and Facebook it is extremely necessary.
Augmented and virtual realities have many potential functions in our coming world. The travel and tourism industries are any easy fit for this technology, as are already beginning to see. As things change, one thing is clear: we’ll all enjoy our travels even more with AR/VR by our side.