With the huge growth in investment and interest in virtual reality, it’s only natural that brands want to be part of the action. But while 360 content is everywhere right now, it’s really not as new as you might think.
We’re still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations. — Dan Peltier
Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take notice. It is after a person feels the emotion of a 360 degree video that [...]
For many, virtual reality still feels like an out-of-reach experience. Only 8% of the US population has tried immersive VR. Throw in concerns about how your body would react to prolonged use, the considerable expense involved in both creating and viewing VR content, and the lack of tangible metrics, and it's easy to see why many [...]
Digital transformation is now considered the core component more than a trend in modern business strategy. With the new technologies, rapid integration in business operations, planning and collaboration. Let us see some of the digital transformation trends to watch out in 2017.
Every day for the past year, The New York Times has published a 360-degree video. The installments for the Samsung-sponsored project, called The Daily 360, were shot across 57 countries, with the help of over 200 different Times journalists. The videos gathered 94 million views on Facebook, and 2 million views on YouTube; the company [...]
For the first time, NASCAR fans on smartphones and tablets will have access to live, 360-degree views of pre-race events at Homestead-Miami Speedway before Sunday’s Monster Energy NASCAR Cup Series Championship finale.
Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case.
These are just a few recent examples of brands leveraging 360-degree video to grab consumers’ attention in today’s competitive advertising landscape. The videos are just a few illustrations of how companies are coming up with unique ways to showcase their brands by merging creativity and imagination with cutting-edge 360-degree video [...]