Fast forward to today, when brands have infinite media options for engaging customers—web sites, blogs, videos, social media, podcasts, and webinars among them. Each medium offers a different way to tell a story, educate prospects, and turn customers into advocates. And as 2018 approaches, newer forms of content marketing are gaining [...]
Tourism is one of the sectors where virtual reality and 360° video are enjoying a meteoric rise. Several companies are already using these new technologies to show clients new destinations and services, and thus increase their sales, while for others, it is a way to give loyal travellers an enhanced experience.
Recent price drops in virtual reality headsets have created a wave of excitement in our community by signaling a significant and encouraging step toward mainstream adoption of the technology. However, tech experts and VR aficionados alike know that hardware accessibility is just one small piece of the puzzle