Back on January 31st, photographer William Briscoe set up his cameras near Fairbanks, Alaska, and shot this awe-inspiring 360-degree interactive video of a lunar eclipse in the sky above the dancing green glow of the Northern Lights.
Consumers can view the experiences on YouTube or by downloading the official app for iOS, Android or Oculus Gear. Developed by Rapid VR, the app version of “A Surfing Journey in 360” offers choices and interactive elements that users can activate by focusing on certain objects.
Legion is by far FX’s weirdest and most ambitious show which explains their unique promotional strategy.
Google’s TrueView platform first rolled the format out for Chrome, YouTube and iOS in July 2015. But in the past few months, demand from brands has rocketed, and both platforms and ad tech vendors have followed suit. The pull for advertisers is the opportunity to own an entire screen.
In this era of digital media and mobile technology consumers aren’t just regularly exposed to advertising – they’re constantly bombarded by it. By some estimates, we’ve gone exposure to an average of 500 ads per day to upwards of 5,000.
Whether it’s in a Facebook newsfeed or on a trade show floor, 360-degree videos have been increasing in numbers over the past two years. Tourism boards and convention bureaus see potential in these videos, but are still learning how to best present them to travelers. Since YouTube and Facebook began letting users upload 360-degree videos [...]
Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven’t tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process.