If you are a hotel owner or work in the travel industry, it’s important to keep up with the latest digital trends. Failure to do so can result in rivals gaining a competitive advantage, while it can also negatively impact upon the customer experience, potentially harming your reputation as a result.
7 Digital Trends in the Travel Industry
- Recognition Technology
- Mobile Integration
- Chatbots & Artificial Intelligence (AI)
- Internet of Things (IoT)
And the most important, in our humble opinion:
7. Virtual Reality (VR) & Augmented Reality (AR)
Finally, VR and AR are also increasingly being deployed within the travel industry. In the case of VR, several hotel chains are experimenting by allowing customers to experience a virtual recreation of their hotel rooms during the booking process, before they ever physically step foot in them, enabling more informed choices.
Augmented reality, meanwhile, is typically deployed via a smartphone app and is used to enhance real-world environments through overlays. This can mean, for instance, that a user might point their phone at a restaurant and see customer reviews, or point their phone at a hotel map and find additional information about nearby attractions.
Example: The world’s first Virtual Reality travel search and booking experience
Find more detailed information and examples about how virtual reality can benefit your business in the article “How Virtual Reality is Transforming the Travel Industry”.
In order to avoid being left behind, it is vital that those in the travel industry keep up with the latest digital trends. By understanding and making use of some of the above technologies, you should be able to keep pace with rivals and even gain an edge over some, while simultaneously improving the customer experience for your guests.