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Awesome week! The best week ever for Chilean entrepreneurs coming to US. Yes, our Chilean friends rocked in Miami during 2 days in town. Prochile, a government organization responsible for the promoting of the country and its companies, organized a super event where more than 20 startups coming form Chile met partners like The Lab Miami, [...]
The National Chicken Council has developed a series of 360° videos showing the various stages of chicken's life during modern, commercial production.
The resulting report, The 360° Effect: Understanding Immersive Video, reveals the opportunities this ad format provides to marketers
It’s hard to argue against the experience virtual reality can offer. But in terms of functioning as an everyday, household technology, VR has a long way to go. Statista notes that an estimated five million devices will be sold worldwide in 2018
Consumers can view the experiences on YouTube or by downloading the official app for iOS, Android or Oculus Gear. Developed by Rapid VR, the app version of “A Surfing Journey in 360” offers choices and interactive elements that users can activate by focusing on certain objects.
Google’s TrueView platform first rolled the format out for Chrome, YouTube and iOS in July 2015. But in the past few months, demand from brands has rocketed, and both platforms and ad tech vendors have followed suit. The pull for advertisers is the opportunity to own an entire screen.
In this era of digital media and mobile technology consumers aren’t just regularly exposed to advertising – they’re constantly bombarded by it. By some estimates, we’ve gone exposure to an average of 500 ads per day to upwards of 5,000.
Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven’t tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process.