Virtual reality brings users into a completely new visual environment, separate from the real world. Many times it requires the use of expensive goggles or a headset.
"Live 360° video and VR are the biggest disruptive force we’ve seen in sports distribution in years, and Ultracast is a trailblazer in this space," said Brian Morris, VP and GM, global media and entertainment services at Tata Communications.
“We’ve seen the most success with 360-video and VR-type work when the client finds the right opportunity to use immersive experience,” said May. “If it’s not something that would be best communicated through an immersive experience, then stick to traditional mediums.”
Videos in the 360-degree format, which is essentially VR-light or virtual reality on a regular screen requiring the user to manually change the video’s perspective, is becoming a popular format for ads.
Three-sixty videos are okay but you know what's makes them way way better? Watching them on a giant motion-sensing dome. Seriously!
Creators can now upload 360 videos in up to 8K for high-res videos. Vimeo will also offer "360 Video School," a.k.a. dedicated educational resources to help creators learn the basics and access in-depth tutorials on 360 cameras, pre-production, shooting and editing.
Microsoft said that Windows partners such as Dell, Lenovo, HP, Asus and Acer will be making VR headsets that support Windows 10 in the near future.
Google is recruiting YouTube stars and other creators to build a catalog of exclusive material for its Daydream virtual reality platform, which will launch in "the coming weeks," says a Bloomberg report.
Hilton Hotels & Resorts is joining a handful of travel brands that are using 360-degree travel videos to immerse consumers in a virtual-reality-lite experience that the company hopes will also translate into direct bookings.