Inti Raymi 360° (Cuzco, Perú)

Get to know and live the 360 ° experience of the “Inti Raymi” or “Fiesta del Sol”. Experience that transports you to the esplanade of the Inca Fortress of Saqsayhuaman in Cusco.

Promoting Chile through a virtual reality experience

Novel technologies such as 360 degrees, virtual and augmented reality, among others, are part of today’s most efficient and attractive marketing strategies

Amazing Places in 360° [4]

I found this image in Flickr. The quality of the image is so great that I decided to post it ans share with you guys.

Amazing Places in 360° [3]

I found this image in Flickr. The quality of the image is so great that I decided to post it ans share with you guys.

From Storytelling To VR ‘Storyliving’

From Storytelling To VR ‘Storyliving’

Google Zoo, Alphabet’s in-house creative think tank that provides value ad for brands and agencies by helping them devise creative ways to use Google products and new tech platforms, recently released a study with Google News Lab about how audiences experience VR.

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Virtual reality ads are still more hype than reality

Virtual reality ads are still more hype than reality

“We’ve seen the most success with 360-video and VR-type work when the client finds the right opportunity to use immersive experience,” said May. “If it’s not something that would be best communicated through an immersive experience, then stick to traditional mediums.”

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Why is it necessary a 3rd channel for 360-degree videos?

Why is it necessary a 3rd channel for 360-degree videos?

With only 2 only alternatives to publish 360-degree videos, the opportunity for brands to show their ads is very disappointing. A 3rd alternative to spread the scope of the marketing campaigns further than YouTube and Facebook it is extremely necessary.

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