Source: https://mspoweruser.com/video-360-may-soon-support-the-xbox-one/ Video 360, a Windows 10 app that allows users to view 360° videos on their device, may soon head to the Xbox One. The developer has teased an update which will...
Can experiencing branded entertainment in virtual reality elicit a stronger emotional response from consumers compared to other mediums? And can you simply convert existing commercials into VR to get the same result?
We’re still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.
— Dan Peltier
Source: 38% of Shoppers Say High Cost Is a Barrier to Virtual Reality Consumers are bullish on immersive advertising, including virtual reality (VR), augmented reality (AR) and 360-degree video. According to a survey released today by...
Outgoing President Barack Obama has recorded and narrated VR tour with Michelle’s help.
Intel Corp.’s Super Bowl campaign is underway with a social push encouraging consumers to visit experiencemore.intel.com to create a frame featuring football player Tom Brady. The best images will be released on Feb. 5 as a 360-degree user-generated video for sharing, the company said in a press release.