Google’s TrueView platform first rolled the format out for Chrome, YouTube and iOS in July 2015. But in the past few months, demand from brands has rocketed, and both platforms and ad tech vendors have followed suit. The pull for advertisers is the opportunity to own an entire screen.
In this era of digital media and mobile technology consumers aren’t just regularly exposed to advertising – they’re constantly bombarded by it. By some estimates, we’ve gone exposure to an average of 500 ads per day to upwards of 5,000.
Whether it’s in a Facebook newsfeed or on a trade show floor, 360-degree videos have been increasing in numbers over the past two years. Tourism boards and convention bureaus see potential in these videos, but are still learning how to best present them to travelers. Since YouTube and Facebook began letting users upload 360-degree videos [...]
Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven’t tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process.
Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech matures and becomes more accessible. The Google Trends chart below shows the sharp spike in searches around the world, starting mid to late 2015. 360 content is hard to avoid these days…and even harder to ignore as a marketer.
360° video offers a new potential opportunity for brand marketers, but it’s not without its pitfalls -- especially the need to “educate” consumers about its value and even how to use it. Those are among the top-line findings from a collaborative study conducted by IPG Mediabrands’ Magna Global and IPG Media Lab and YuMe.
For brands that need a reason to experiment with 360° video ads, here’s something major: Consumers have a 3 percent greater purchase intent after seeing a 360° ad on desktop (compared to a standard ad) and a 7 percent greater purchase intent when they see a 360° ad on mobile.
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne.