Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven’t tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process.
360° video offers a new potential opportunity for brand marketers, but it’s not without its pitfalls -- especially the need to “educate” consumers about its value and even how to use it. Those are among the top-line findings from a collaborative study conducted by IPG Mediabrands’ Magna Global and IPG Media Lab and YuMe.
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne.
“We’re making the first 360-degree video recording eyewear,” said Adil Suranchin, chief of operations at Orbi, a company headquartered in Berkeley, California, with its software team in Russia and with hardware developed in Taiwan, Japan, China and Canada.
The low-cost long-haul airline, which is owned by Singapore Airlines, hopes the VR experience, which will be activated in pop-up showcases in nine countries across Asia Pacific, will challenge the conventional notion that low-cost means low expectations.
Creators can now upload 360 videos in up to 8K for high-res videos. Vimeo will also offer "360 Video School," a.k.a. dedicated educational resources to help creators learn the basics and access in-depth tutorials on 360 cameras, pre-production, shooting and editing.