Kit Kat ran a 360-degree video spot on YouTube earlier this summer that generated a completion rate that was more than two times the video-sharing platform's average ad
Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven’t tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process.
For brands that need a reason to experiment with 360° video ads, here’s something major: Consumers have a 3 percent greater purchase intent after seeing a 360° ad on desktop (compared to a standard ad) and a 7 percent greater purchase intent when they see a 360° ad on mobile.
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne.
The low-cost long-haul airline, which is owned by Singapore Airlines, hopes the VR experience, which will be activated in pop-up showcases in nine countries across Asia Pacific, will challenge the conventional notion that low-cost means low expectations.
For many, virtual reality still feels like an out-of-reach experience. Only 8% of the US population has tried immersive VR. Throw in concerns about how your body would react to prolonged use, the considerable expense involved in both creating and viewing VR content, and the lack of tangible metrics, and it's easy to see why many [...]