One uncomfortable thing the advertising landscape has had to put up with lately is the ever-changing ways and methods of staying connected with an audience. It all starts when a new technology pops up and finds its way into advertising. Virtual reality (VR) is an example we can all relate to. First, it seemed like it was a preserve of [...]
The low-cost long-haul airline, which is owned by Singapore Airlines, hopes the VR experience, which will be activated in pop-up showcases in nine countries across Asia Pacific, will challenge the conventional notion that low-cost means low expectations.
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