Kit Kat ran a 360-degree video spot on YouTube earlier this summer that generated a completion rate that was more than two times the video-sharing platform's average ad
Lufthansa VR, a virtual reality app for mobile devices, which provides an easy introduction to virtual reality and 360-degree videos.
It’s hard to argue against the experience virtual reality can offer. But in terms of functioning as an everyday, household technology, VR has a long way to go. Statista notes that an estimated five million devices will be sold worldwide in 2018
On April 29th, InnovaRock was celebrated in Miami and brought together the main players of entrepreneurship and innovation ecosystem of Florida.
Google’s TrueView platform first rolled the format out for Chrome, YouTube and iOS in July 2015. But in the past few months, demand from brands has rocketed, and both platforms and ad tech vendors have followed suit. The pull for advertisers is the opportunity to own an entire screen.
In this era of digital media and mobile technology consumers aren’t just regularly exposed to advertising – they’re constantly bombarded by it. By some estimates, we’ve gone exposure to an average of 500 ads per day to upwards of 5,000.
Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech matures and becomes more accessible. The Google Trends chart below shows the sharp spike in searches around the world, starting mid to late 2015. 360 content is hard to avoid these days…and even harder to ignore as a marketer.
For brands that need a reason to experiment with 360° video ads, here’s something major: Consumers have a 3 percent greater purchase intent after seeing a 360° ad on desktop (compared to a standard ad) and a 7 percent greater purchase intent when they see a 360° ad on mobile.