7 Digital Trends in the Travel Industry: If you are a hotel owner or work in the travel industry, it's important to keep up with the latest digital trends.
The National Chicken Council has developed a series of 360° videos showing the various stages of chicken's life during modern, commercial production.
One uncomfortable thing the advertising landscape has had to put up with lately is the ever-changing ways and methods of staying connected with an audience. It all starts when a new technology pops up and finds its way into advertising. Virtual reality (VR) is an example we can all relate to. First, it seemed like it was a preserve of [...]
The resulting report, The 360° Effect: Understanding Immersive Video, reveals the opportunities this ad format provides to marketers
It’s hard to argue against the experience virtual reality can offer. But in terms of functioning as an everyday, household technology, VR has a long way to go. Statista notes that an estimated five million devices will be sold worldwide in 2018
Google’s TrueView platform first rolled the format out for Chrome, YouTube and iOS in July 2015. But in the past few months, demand from brands has rocketed, and both platforms and ad tech vendors have followed suit. The pull for advertisers is the opportunity to own an entire screen.
In this era of digital media and mobile technology consumers aren’t just regularly exposed to advertising – they’re constantly bombarded by it. By some estimates, we’ve gone exposure to an average of 500 ads per day to upwards of 5,000.
Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech matures and becomes more accessible. The Google Trends chart below shows the sharp spike in searches around the world, starting mid to late 2015. 360 content is hard to avoid these days…and even harder to ignore as a marketer.