NASCAR Digital Media has enhanced the NASCAR Mobile App with a new augmented-reality (AR) feature that also includes interactive 360-degree video.
Tourism is one of the sectors where virtual reality and 360° video are enjoying a meteoric rise. Several companies are already using these new technologies to show clients new destinations and services, and thus increase their sales, while for others, it is a way to give loyal travellers an enhanced experience.
We’re still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations. — Dan Peltier
Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case.
Know the difference to make sense of our new digital worlds.
Can experiencing branded entertainment in virtual reality elicit a stronger emotional response from consumers compared to other mediums? And can you simply convert existing commercials into VR to get the same result?