In this era of digital media and mobile technology consumers aren’t just regularly exposed to advertising – they’re constantly bombarded by it. By some estimates, we’ve gone exposure to an average of 500 ads per day to upwards of 5,000.
Whether it’s in a Facebook newsfeed or on a trade show floor, 360-degree videos have been increasing in numbers over the past two years. Tourism boards and convention bureaus see potential in these videos, but are still learning how to best present them to travelers. Since YouTube and Facebook began letting users upload 360-degree videos [...]
"Live 360° video and VR are the biggest disruptive force we’ve seen in sports distribution in years, and Ultracast is a trailblazer in this space," said Brian Morris, VP and GM, global media and entertainment services at Tata Communications.
Insta360 took things one step further by adding a couple of practical features: MultiView Shooting to output a conventional video clip with two or three camera angles and 360-degree video chat that gives any recipient, even someone without an Insta360 device or app, a live spherical view on the caller's end.
Know the difference to make sense of our new digital worlds.
Google Zoo, Alphabet’s in-house creative think tank that provides value ad for brands and agencies by helping them devise creative ways to use Google products and new tech platforms, recently released a study with Google News Lab about how audiences experience VR.
NASA announced the discovery of the exoplanets in a hotly anticipated press conference in Washington, DC on Wednesday.
Microsoft said that Windows partners such as Dell, Lenovo, HP, Asus and Acer will be making VR headsets that support Windows 10 in the near future.