Experience… today is all about the experience, whether is real life or digital (today we all prefer the second one, right?). And there’s nothing like tell your experiences to others, the art of storytelling live inside all of us.
No matter the experience, the place or the moment for us is all about the excitement and euphoria of sharing these experiences with all our friends, family and the world using the pictures and videos we captured. And when it comes to share and make those experiences the most immersive possible 360° video are the best, and maybe that’s one of the reasons why they are being gaining popularity during the last years.
So are you looking to start with 360° video and a way to create immersive experiences or just simply showing your audience (FF&W) a view in every direction of that awesome ´place you visited in your vacations -that sounds good—but before you start let me tell you that getting started with 360° video isn’t as easy as buying a new camera and uploading your videos to the world wide web because just like any other visual content, it has to be created and shared strategically.
Not sure where to begin? Don’t worry; we’ve got you covered with these cool tips from @mediamerse.
- – Chose the right camera for your
When selecting a camera, there are a few items to consider, like what you want to use the video for, and where you want to share it. We will take more time to address all the world of 360-degree cameras in a future post, because there are so many today, and without considering the two types monoscopic and stereoscopic cameras.
But as we advance in the knowledge we will take more time to explain and advance through this world.
Beginner Level Cameras:
- Theta S: This is the second version of Ricoh’s 360 camera, compared with his competitors is also the only one that does not require an SD card (comes with 8GB memory) and is built in battery. The cost is about $350. The software is really useful and easy to use making the stitching easy and on the fly to share your shots right away.
- Samsung Gear 360 (2017 version). The last version comes with several improvements like the possibility of doing streaming, but the bad side is the battery life. According to PC Magazine the Pros of this new version are the improved 4K video capture, about the size this one is smaller and lighter than previous version. And probably the best, now is compatible with iOS and mac OS.
- LG 360 Cam. Pretty similar to the original Ricoh Theta. According to Cnet review the good part is an easy-to-use and comparatively inexpensive camera. Its mobile app lets you preview and review your shots as well as control the camera. You can shoot with just one lens at a time for non-360-degree images. The Bad Requires a microSD card that’s not included. Photos and videos have to be downloaded to your phone or computer before they can be viewed. The battery is built in.
The good factor for all three cameras
- We selected all this cameras because they are good to take on almost any trip, they are compact and don’t use many space and they are also very versatile. But you have to consider things like built in battery that reduce the useful time of the camera, instead the Samsung which offers the alternative to buy a spare battery and micro SD memory in case you run out of any of those two.
- – Define the content you want to shoot and share
Shooting a 360° video in not just set the camera in the middle of a room and press the record button. The storytelling is really important and is a key factor on the way you deliver the story.
To start just put yourself on the viewer side, would you like to see only that boring shot? And it’s for this reason that using a 360° video is not for any moment or any content, there are just a few situations when using the immerse media is really useful and get that connection with the viewers, let’s take a look to some awesome examples.
Probably the most popular 360° video are in the travel or entertainment category.
- 360° video – San Pedro de Atacama by Mediamerse
- Extreme 360° Roller Coaster at Seoul Grand Park
- – Tell the world about your fantastic content
After shot your first video you are probably thinking in upload it to YouTube or Facebook, for sure these are the most popular outlets today.
Some advice when using one of those sites: and that’s a beginners mistake don go for the default resolution this really makes your video looks terrible. On the contrary go to the settings icon and max out the resolution to 4K if possible, in Facebook try the HD option. You are going to see a notorious difference in the quality and off course on the other side the viewer will appreciate that.
On the other side, if you have other goals beyond social share, maybe you will need to think about distribute your new content on your own website, if that’s the case we recommend to use a 360 player like the one that mediamerse is offering for free there are some good reasons to do that, here are a few:
- With all the content to be watched in your website you own the traffic (and the revenue). If your goal is to monetize those view better, because that way you don’t have to give away 60% of the revenue to YT.
- Control your brand and image. If you don’t feel good exposing your logo and brand with Facebook and YouTube.
- Control the content and also the Look &Feel.
Well that’s all for this week, and don’t forget to subscribe to our weekly newsletter with the last news from the industry.