Fundación Imagen de Chile is the organization responsible for promoting Chiles image around the world, which is done through nation branding. This is a state-run entity created in 2009 by a government initiative.
In 2019, Chile was nominated for the 26th annual World Travel Awards.
In order to support this challenge, Mediamerse took a group of 360° images and created an immersive video, showing the main destinations of this country. Every video had a couple of clickable banners that allowed the users to vote for Chile.
Users willing to vote for Chile, were driven to this site: www.worldtravelawards.com/nominees/2019/chile